There's this Zac Efron movie that comes to mind when talking about cliques, mostly because of the title: We Are Your Friends (if you like beats then this is your movie). As in this is the group of people that you might be stuck with but certainly are stuck on you. In other words a clique, a posse, a coterie, a ring of wedding vendors looking to snap their way down the streets of (INSERT YOUR TOWN) wearing matching shirts and taking all of the clients. all of the clients.
But this isn't reality. Yo Hooo!! This is not reality. Yes, groups of people that like hanging out with one another, doing business with one another, etc. with one another, do exist. Aside from that conventionally being called a family, friends also fall into that category. But just because your favorite vendors-to-envy seem to always be at the same weddings together, doesn't mean you are missing out (or have to miss out) forever. Here are 6 myths behind wedding vendor cliques that are totally false.
- I can never be friends with those people
- I will never get referred by one of them
- I'll never be at a wedding with them
- I can't compete with their business
- Those cliques will be around forever, haunting me
- I don't have enough experience to impress or attract well established businesses who already have vendors they like.
Here's the deal. The wedding industry has an enormous turnover. As in, in the next 8-12 months engaged couples will transform into husbands or wives; their wedding will be over and for the most part they will no longer be potential wedding clients.
Even if that 12 month turnovers increases to 3 years. It is still ever changing and lucky for us all, vendors are not the only source of business. Brides and grooms tend to talk about their experiences with vendors, also their parents and Aunt Harriet may also rave and rant. And those sorts of persons are clueless to the world of wedding and the cliques that may or may not exist.
Oh, and millennials are incredibly budget savvy, making a niche for new businesses with lower introductory rates. That means that you will have the opportunity to work with well established vendors, if not just by chance. It'll be how you follow up (and show up) during and after your interaction with them that determines the type of bonds you'll form.
Going to events where other vendors are is a great way to break in and start forming bonds. Remember also that some of those clique-y seeming entrepreneurs may be INTROVERTS, meaning they don't prefer to talk to strangers and that they'll be less inclined to take risks on a new vendor whom they don't know. Be patient and stop whining.
If nothing else, if you must keep harping on the haves and have nots, on what others are doing and what you don't get to, reflect for a moment on some Mahatma Gandhi:
Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.
What will you believe in?
Prosperity, Love & Happiness,
Wanna form your own clique? Want to break into that group of bubbly blonde photographers and florists, who, according to Instagram, don't just have all their weddings together, they have babies at the same time, go to the cabin for vacation as a group and take yoga at the same studio. blurg, let me be your friend!! I've got a 5 day get-your-butt-in-gear course, that I know will get you there.