Hey friends, and by friends I mean specifically wedding vendor friends because this podcast is for you. I really get asked quite often if I am doing this fair or that one and how I've faired (BAH) in the past. So I decided to write about it, and then to record my voice talking about. Click play and determine for yourself if a wedding fair is right for you...

WARNING a wedding fair, the kind that you get hoards of clients and moneys from, is a LOT of work. Just like running your own business. Unless you are in the business of inheriting money and winning the lottery. 

HOW TO CUT CORNERS ON YOUR BOOTH:

  • Have friends or family help staff and assemble/disassemble your booth
  • Put items in your booth that exemplify your brand and can be used for future fairs
  • If you are unclear on your brand use classic items
  • Buy and return. I’m a weenie so I could never do this but I would buy and consign, which is similar
  • Collect your own leads, hello paper and pen
  • Trade with other vendors
  • Take people up on their offers! just remember big fairs frown upon promoting other businesses than the one that purchased the booth
  • Go without electricity and wifi

IT IS A BAD IDEA TO:

  • Expect a wedding fair to be easy. 
  • Think the price to rent a booth at the fair is the cost of participating in a wedding fair. 
  • Go it without goals. 
  • Think you can treat it like a trade show. 
  • Think because you have a giveaway people will convert from free riders to paying clients.
  • Blame others for poor results or complain period. 

THINGS THAT WORK IN YOUR FAVOR:

  • Following up like it’s your job, because technically it is.
  • Advertising that you will be there.
  • Branding yourself and your booth. 
  • Having a takeaway. 
  • Using targeted Facebook ads. 
  • Having helpers. 
  • Bring snacks. 
  • Planning to arrive early and stay late. 
  • Collaborate with other vendors.

 

Prosperity, Love, & Happiness,
Josey

 

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