Hey friends, and by friends I mean specifically wedding vendor friends because this podcast is for you. I really get asked quite often if I am doing this fair or that one and how I've faired (BAH) in the past. So I decided to write about it, and then to record my voice talking about. Click play and determine for yourself if a wedding fair is right for you...
WARNING a wedding fair, the kind that you get hoards of clients and moneys from, is a LOT of work. Just like running your own business. Unless you are in the business of inheriting money and winning the lottery.
HOW TO CUT CORNERS ON YOUR BOOTH:
- Have friends or family help staff and assemble/disassemble your booth
- Put items in your booth that exemplify your brand and can be used for future fairs
- If you are unclear on your brand use classic items
- Buy and return. I’m a weenie so I could never do this but I would buy and consign, which is similar
- Collect your own leads, hello paper and pen
- Trade with other vendors
- Take people up on their offers! just remember big fairs frown upon promoting other businesses than the one that purchased the booth
- Go without electricity and wifi
IT IS A BAD IDEA TO:
- Expect a wedding fair to be easy.
- Think the price to rent a booth at the fair is the cost of participating in a wedding fair.
- Go it without goals.
- Think you can treat it like a trade show.
- Think because you have a giveaway people will convert from free riders to paying clients.
- Blame others for poor results or complain period.
THINGS THAT WORK IN YOUR FAVOR:
- Following up like it’s your job, because technically it is.
- Advertising that you will be there.
- Branding yourself and your booth.
- Having a takeaway.
- Using targeted Facebook ads.
- Having helpers.
- Bring snacks.
- Planning to arrive early and stay late.
- Collaborate with other vendors.
Prosperity, Love, & Happiness,